The data serves the digital transition of travel

Digital is popular in everyday life (pure music player, first mobile experience ..). This is a great opportunity for travel stakeholders from the moment they pull themselves together by exploiting this information wisely.

Indeed, the tourism industry is also experiencing a major wave of change due to digitization and the expansion of new technologies. Moreover, in the light of social change, in the face of global tensions, security and climate change, tomorrow’s visitors will be more free and more self-reliant. He will want to ease his stress and become more digital.

Big Data is helping shape the shape of tomorrow’s mobility for the benefit of both business and leisure travelers. An important issue to address, as nearly 2 billion people will travel internationally by 2025.

Big data, chatbots, speech recognition and AI are all areas.

As such, all actors in the tourism value chain are involved. Today, the customer experience is at the center of the issues and stakeholders in the industry seek to create a memorable and distinct customer journey.

Business travelers or business travelers must increasingly connect.

Technology is the driving force behind the richer, richer, more “controlled data” travel experience. Consequently, the ecosystem of tourism operators must adhere to the digital expectations of both professionals and consumers. In this context, customizing incentives has become an important element of difference and leverage to optimize costs. Business trips are to become more and more technology, mobility, integration into the global ecosystem, and AI will play an important role in consulting. The area is geared towards a more “intelligent” multi-channel experience, giving consumers more choices.

To fine-tune customer knowledge and provide services and provide super-private, airline, among others, analyze and double check the huge amount of information available in the database. customers and on the net (satisfaction questionnaire, information obtained from partners, customer database, forum, social network, website …): in France, Voyagessncf.com puts data Large “track” by focusing on its log analysis (its Hadoop architecture, based on hundreds of nodes, storing 1 TB diary per day or 25 million diaries) to improve the quality of the epidemic. her services.

Digital is popular in everyday life (pure music player, first mobile experience ..). This is a great opportunity for travel stakeholders from the moment they pull themselves together by exploiting this information wisely.

Indeed, the tourism industry is also experiencing a major wave of change due to digitization and the expansion of new technologies. Moreover, in the light of social change, in the face of global tensions, security and climate change, tomorrow’s visitors will be more free and more self-reliant. He will want to ease his stress and become more digital.

Big Data is helping shape the shape of tomorrow’s mobility for the benefit of both business and leisure travelers. An important issue to address, as nearly 2 billion people will travel internationally by 2025.

Big data, chatbots, speech recognition and AI are all areas.

As such, all actors in the tourism value chain are involved. Today, the customer experience is at the center of the issues and stakeholders in the industry seek to create a memorable and distinct customer journey.

Business travelers or business travelers must increasingly connect.

Technology is the driving force behind the richer, richer, more “controlled data” travel experience. Consequently, the ecosystem of tourism operators must adhere to the digital expectations of both professionals and consumers. In this context, customizing incentives has become an important element of difference and leverage to optimize costs. Business trips are to become more and more technology, mobility, integration into the global ecosystem, and AI will play an important role in consulting. The area is geared towards a more “intelligent” multi-channel experience, giving consumers more choices.

To fine-tune customer knowledge and provide services and provide super-private, airline, among others, analyze and double check the huge amount of information available in the database. customers and on the net (satisfaction questionnaire, information obtained from partners, customer database, forum, social network, website …): in France, Voyagessncf.com puts data Large “track” by focusing on its log analysis (its Hadoop architecture, based on hundreds of nodes, storing 1 TB diary per day or 25 million diaries) to improve the quality of the epidemic. her services.

  • Australian Airlines Qantas Airways offers personal services to its passengers, requiring every flight attendant to pay close attention to a handful of carefully selected passengers and identified as VIP guests.
  • Etihad Airways, the national airline of the United Arab Emirates, has deployed advanced information management in real time. The company’s fleet is informed of the passenger’s purchase made just before boarding the plane, making it easier for the manager to board the plane and thus allowing the customer’s journey to be boarded. impersonal.
  • Carlson Wagonlit Travel, a subsidiary of the American Carlson hotel business group, has created an airplane-based fare forecasting system.

Previously, customer relations data in the tourism industry tended to operate in silos rather than converging to a single focus. Now, as some of the examples above show, the variability potential of synthesizing and cross-processing data is inconsistent providing new opportunities for growth and development. A promising source for exploration is travel data, business data, business data and CRM, as well as data from social networks and providers.

The promise of this successful transition is based on the potential of data that implies full technology as well as a scalable and efficient data storage and processing infrastructure. On the other hand, it is necessary to be able to move workloads perfectly between the on-premises, in private clouds, hybrid clouds and public clouds. Leaders in this area are surmounting these barriers through partnerships with technology vendors with new ways to identify, process and consume data. To maximize their potential, market players must ensure that they have the ability and the opportunity to leverage digital transformation by linking with industry giants (Amazon, Microsoft, Google) and specifically based on data management companies in the hybrid cloud. For example, industry leaders like NetApp are providing a vision infrastructure solution and scalability and scalability that allows customers to move onto a device.

Big data, by creating a higher level of customer knowledge, refreshing the mobile context by recreating pleasure into the customer experience and creating a link!

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